take (a/the) hit
Meaning(s)
1. suffer damage or loss, incur punishment or blame
Popularity
High
Professional
High
Social
How to Memorize
sales took a hit during the recession
Analysis
punishment or blame can be incurred either willingly or unwillingly
Social Examples (Basic)
- Tourism in the country has taken a big hit since last month's terrorist attack.
- My brother didn't want me to get into trouble for damaging the car so he took the hit for me. I really owe him for that!
Professional Examples (Basic)
- Due to the recession, our sales last year took a hit. They were down 35%.
- My manager is pressurizing me to take the hit for project's failure so that he can save face. I'm now stuck between a rock and a hard place.