Collocations are words that usually go together in English.
Here we are going to look at words that go with 'generate' to make useful and popular expressions you will hear in social and professional contexts.
Generate business
To generate business means to create business or industry.
Examples
- We have invested $3.5 million in upgrading internet services in order to generate business outside the city centre.
- Investing it transport infrastructure will lead to the generation of business across the country.
Generate capital
When you are starting a company you will need to generate capital, which is money you will need to get your business off the ground.
Examples
- The new enterprise scheme is a fantastic way for new companies to generate capital for innovative ideas.
- When we started out we found it very difficult to generate capital. Most of the investors were men and they didn't understand the value of this product to women.
Generate interest
When you generate interest, you attract people's curiosity or engagement with your product or service.
Examples
- When Microsoft started as a company, they posted huge billboards with mathematical problems in order to generate interest in skilled people looking for jobs.
- We are hosting a huge music event to generate interest in our new drinks brand.
Generate employment
When something generates employment, it increases employment or improves employment figures.
Examples
- The low corporation tax in Ireland has generated massive employment in the country over the past 10 years.
- The rise of the digital age and footloose industries has generated employment outside of cities.
Generate revenue
Revenue refers to the income streams a company or organisation has. When you generate revenue, you create income.
Examples
- Bundling goods and services together can be a great way of generating revenue from products you already offer.
- Allowing pop-up food vans to operate on our premises has been a great way of generating revenue without costing us anything.