In this video, we explain the meaning of popular everyday common words that go with the verb 'generate', including Generate business, generate capital, generate interest, generate employment and generate revenue. Collocations improve fluency and are useful in spoken and business English.
The theme running through the most common collocations with 'generate' is that of producing, developing, or causing something to exist.
Using some examples from the video, we can see that when you 'generate business,' you create trade and commerce; when you 'generate ideas,' you create and develop new approaches and concepts; and when you 'generate waste,' you produce unwanted matter or material.
As the video shows, these collocations tend to be very common and useful in a professional context where the concept of producing and developing things is of great importance.