How to Memorize

on the flip side, something good/bad might happen

Analysis

The 'flip side' of something is the reverse or opposite aspect of something. You might use the expression 'the flip side of the argument' for example to talk about things from the opposite side or perspective as your own. Something considered 'the flip side' may also have the connotation of being less popular. This expression comes from the days of vinyl records when the popular music or release was placed on one side of the record and a contrasting song was usually placed on the other side. If you say 'see you on the flip side' it means you hope to see someone after an event has occurred. This is a casual expression used more in social and informal contexts.

Social Examples (Basic)

1. It's a shame Luke lost his job at the factory, but on the flip side, it might encourage him to take up painting again. I think he has real talent!
2. I think we made the right decision to go away as a family for the weekend. On the flip side I have a lot of work to catch up on.

Professional Examples (Advance)

1. By digitalising their data, it's easier for companies to store and access it, but the flip side is that it leaves them vulnerable to cyber attacks.
2. My job requires me to be away from my family for long periods of time, but the flip side to that is the fact I get to travel the world and experience new cultures. 

Further Suggestions