impact | impactful


1. (major) effect or result (of something)






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major/considerable/significant impact

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'Impact' is a word that can be used as a verb - 'to impact' - meaning to affect someone or something strongly or dramatically: "The impact of this decision will be felt throughout the company." "The emotional impact of losing her brother was enormous." It can be used as a noun to describe hitting something at force, such as 'an impact in a car accident' or 'the window smashed on impact with the ball." This word can be used in any context.

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  1. The new marketing campaign was a great success. It had a major impact on sales.
  2. I think this new software will have a considerable impact on how we write code.
  3. The soaring price of oil has had a significant impact on travel expenses for our business.

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  1. The collapse of the international banking system impacted greatly on small business around the world.
  2. The Keynote Speaker at the Business Conference delivered a very impactful opening address.
  3. We took a high-impact approach and it was worth the risk. It really paid off.

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make a splash

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