How to Memorize

at the end of the day, it's his/her decision

Analysis

When we say 'at the end of the day', we don't literally mean the time at which the day ends. The idea is to state that something is at the core or the heart of what is happening, or that it is the most important thing. For example, if you were arguing about Climate Change, someone might say, "I understand that there are economic implications, but at the end of the day, the sea levels are rising!" This means that, although the issue of 'economic implications' is important, the core or central truth of the matter is the rising sea levels. What you are trying to do when using this phrase is to get someone to focus on the central issue, rather than deflecting to other aspects of the discussion. It is similar to saying 'ultimately'. You will hear this used in lots of contexts, social or professional.

Social Examples (Advance)

1. I've made my feelings about the situation known to him, but at the end of the day, it's his decision, not mine.
2. At the end of the day, if we can't get a loan from the bank we won't be able to buy the car.

Professional Examples (Advance)

1. Nothing ran smoothly at the restaurant tonight, but all the customers went home happy. At the end of the day, that's all that matters.
2. He can say what he likes, but at the end of the day, I'm the one who is going to be held accountable, not him.

Further Suggestions