roll out


1. to release or launch a product or service






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roll out a new product/service

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To 'roll out' something means to launch it or introduce it to the public on a large scale. "The government announced today that they plan to roll out a new vaccination program to all of its citizens." This is a phrasal verb usually used in professional contexts.

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  1. The company is rolling out its new product in the U.S. next month.
  2. Everyone was excited about the upcoming roll-out of the new phone.

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  1. The department rolled out its social media campaign ahead of the election.
  2. We are expecting new guidelines to be rolled out in relation to storing personal details, so I'd like us to be ahead of the game.

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