in the run-up to


1. the period of time before an important action or event






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things are very busy in the run-up to Christmas

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The expression in the run up to refers to the time before a significant event or action.

Check Icon Social Examples (Advance)

  1. There is so much to prepare and do in the run-up to Christmas that it can be overwhelming at times. Perhaps next year I will see if I can get someone else to pitch in and help me with it.
  2. Both political candidates ramped up their campaigns in the run-up to the election, visiting different parts of the country to meet voters and deliver speeches.

Check Icon Professional Examples (Advance)

  1. Staff worked overtime in the run-up to the product's launch. Everyone wanted to make sure that the roll-out went as smoothly as possible.
  2. We have a lot to organise in the run-up to the event we need to organise catering, decorations and entertainment for the evening.

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