cold call
Meaning(s)
1. visits or calls (door/business/telephone) to potential customers attempting to sell goods or services
Popularity
High
Professional
Medium
Social
How to Memorize
Cold callers are not very popular
Analysis
Cold calling is a technique to which sales-people are accustomed. The calls or contact are known as 'cold' because the lead the salesperson is following is not considered to have a high sales percentage. The cold calling technique is aimed at customers who have not expressed interest in the product or service.
Social Examples (Basic)
- My Dad is getting tired of answering the phone to those damned cold callers every night! They always seem to call when his favourite show is about to begin.
- I made sure there would be no more cold calling at my house by installing a sign on my gate warning them off!
Professional Examples (Basic)
- On your first day, your new best friend will be this phonebook. In the phonebook are leads that we have marked out for you. Get ready for a full day of cold calling!
- The reason Jake hit his target so early is because he used unknown leads and cold called them. Who would have imagined he would get so lucky?