(get/gain) foothold


1. a secure position, a firm basis for further progress






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gain/get a foothold in sth

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A 'foothold' is literally a place where someone can lodge their foot to support them when rock climbing. To get or gain a foothold means to have an established place or strong position from which to progress at a later time. You might hear someone talk about a company having 'a foothold in the market', for example. This phrase is used more often in professional contexts.

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  1. The brand aimed to gain a strong foothold in the market in their first year of trading.
  2. Getting a foothold in the lucrative New York market proved difficult for the start-up technology company.

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  1. He lost his foothold while climbing a tree, fell and broke his arm.
  2. I much prefer to support local businesses rather than the global brands that are trying to get a foothold in our town.

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