double down (on)


1. continue something in an even more determined, focused way than before






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double down on your efforts

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To 'double down' in gambling, means to double a bet. If someone 'doubles down' they put in twice as much effort or renew their commitment to a particular goal or cause, usually one that has a risk associated. Although this expression is often used with regards to discussing effort, commitment, and determination, it does not always have positive connotations. Doubling down on something can be a sign of rudeness or stubbornness, especially if you have said something objectively offensive, or are doing something that is destructive or ineffective. 

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  1. The politician hasn't apologised for his controversial comments. In fact, he's doubled down on them.
  2. I am convinced investing in medicinal marijuana is a great investment. In fact, I am considering doubling down.

Check Icon Professional Examples (Advance)

  1. Instead of letting these setbacks damage morale, we should park our disappointment and double down on our efforts.
  2. With the market continuing to grow exponentially, companies are doubling down on their investment in mobile apps and games.

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