clicks and mortar
Meaning(s)
1. businesses that trade in stores (mortar) and on the internet (clicks)
Popularity
Medium
Professional
Medium
Social
How to Memorize
take a clicks and mortar approach/strategy to selling goods
Analysis
The phrase 'clicks and mortar' refers to businesses that has an online as well as a physical store or shop.
Professional Examples (Advance)
- Many shops are now choosing to have an online trading presence to go along with their traditional high street store. There is a growing belief that this clicks and mortar approach is the best way of maximizing sales.
- Kate is strongly of the opinion that the company needs to get with the times by branching into e-commerce. She believes that clicks and mortar is the future of the retail industry.