clicks and mortar


1. businesses that trade in stores (mortar) and on the internet (clicks)






Check Icon How to Memorize

take a clicks and mortar approach/strategy to selling goods

Check Icon Analysis

The phrase 'clicks and mortar' refers to businesses that has an online as well as a physical store or shop.

Check Icon Professional Examples (Advance)

  1. Many shops are now choosing to have an online trading presence to go along with their traditional high street store. There is a growing belief that this clicks and mortar approach is the best way of maximizing sales.
  2. Kate is strongly of the opinion that the company needs to get with the times by branching into e-commerce. She believes that clicks and mortar is the future of the retail industry. 

Check Icon Further Suggestions

(cutting/bleeding) edge

Related Links