change of tack


1. choose a different strategy (usually done after trying one that fails)






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try a change of tack

Check Icon Analysis

This expression comes from 'tacking' a boat to help it to change direction. To 'change tack' or have a 'change of tack' means to change or reverse a decision, opinion or alter the course of action. "The funders had a change of tack when they saw the reality of how people were living." "We need a change of tack to encourage young people to invest in pensions." This is a common phrase you will hear in social and professional situations. Similar meaning expressions include 'a change of tactics', 'a fresh approach' and 'a change of direction'.

Check Icon Professional Examples (Advance)

  1. We tried a change of tack in our marketing to get a better response from our consumers.
  2. After many failed attempts to beat their rivals, they tried a change of tack and finally won the championships.

Check Icon Social Examples (Advance)

  1. I wasn't seeing good results with my fitness plan so I had to change tack and try something new.
  2. My toddler will do anything to get out of taking a bath. We have to change tack all the time.

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a game-changer

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