blow over
Meaning(s)
1. to fade away without serious consequences
Popularity
High
Professional
High
Social
How to Memorize
don't worry, the trouble will blow over
Analysis
If you want something to ‘blow over’, you want it to disappear or lose its popularity. This is a phrase usually used to talk about a big controversy where it is hoped the public will forget about it quickly. Similar in meaning to ‘fade out of consciousness’. You will often hear this used in PR or in the media. "We will have to carefully construct a statement to release to the public. These things don't just blow over."
Social Examples (Basic)
- After borrowing his car without permission, the girl hoped her father's anger would eventually blow over.
- The controversy surrounding the politician's comments began to blow over when he clarified his position.
Professional Examples (Basic)
- The hype around our latest model has blown over so we need to find new ways of keeping it in the publics' consciousness.
- We have received an onslaught of negative publicity due to bad judgement and the best we can hope for at this stage is that is blows over quickly.