back to square one
Meaning(s)
1. return to the start (usu. after failure), come/turn full circle
Popularity
High
Professional
Medium
Social
How to Memorize
go/went back to square one
Analysis
This expression refers to the need to revise or begin something again, typically as a result of a previous failure. Its use is very common in a professional context, where it is usually said after a setback. The need to go 'back to square one' may arise as a result of a failure, but it often provides the opportunity to learn important lessons and then come back stronger, and more successful than before. For that reason, the term does not always have a negative connotation. A phrase with a similar meaning is 'back to the drawing board.'
Social Examples (Basic)
- The runner was back at square one after getting injured and being unable to train.
- When it all went wrong, I had to go back to square one and learn from my mistakes.
Professional Examples (Basic)
- The company found themselves back at square one when their ad campaign failed to increase subscriptions.