a no-brainer


1. something that is obvious and requires little thought






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the decision was a total no-brainer for me

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This is generally used in relation to a choice or decision, where 'a no-brainer' is a plan or option that is believed to promise the best possible outcome. If the outcome of an investment is 100% guaranteed to return massive profits, then it's definitely a 'no-brainer' to choose to invest. This is an informal expression.

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  1. The rival company offered me a 20% increase in salary and a company car, so, in the end, the decision to leave my current job and join them was a total no-brainer for me.
  2. My parents offered me their second house to live in for a year while I saved for a house of my own. It was a no brainer.

Check Icon Professional Examples (Advance)

  1. A large advertising campaign to coincide with the release of the product should have been a no-brainer, but for some reason, upper management ruled against it. They really dropped the ball on that one!
  2. The decision to work with this company was a no brainer, they are market leaders in their field and subject matter experts.

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