a no-brainer
Meaning(s)
1. something that is obvious and requires little thought
Popularity
High
Professional
High
Social
How to Memorize
the decision was a total no-brainer for me
Analysis
This is generally used in relation to a choice or decision, where 'a no-brainer' is a plan or option that is believed to promise the best possible outcome. If the outcome of an investment is 100% guaranteed to return massive profits, then it's definitely a 'no-brainer' to choose to invest. This is an informal expression.
Professional Examples (Basic)
- The rival company offered me a 20% increase in salary and a company car, so, in the end, the decision to leave my current job and join them was a total no-brainer for me.
- My parents offered me their second house to live in for a year while I saved for a house of my own. It was a no brainer.
Professional Examples (Advance)
- A large advertising campaign to coincide with the release of the product should have been a no-brainer, but for some reason, upper management ruled against it. They really dropped the ball on that one!
- The decision to work with this company was a no brainer, they are market leaders in their field and subject matter experts.